Similar to "The Mona Lisa Curse," Hickey describes the issue of money and art in our current culture. He describes that artists go into the art world for the sole purpose of making money, instead of enjoying the talents that they possess while making their art. He describes that the "art bubble" suck money into the art world, and greedy artists and stupid collectors get stuck in this system. Non-commercial art, which was created in the 70's, is very different from art that just does not sell. This non-commercial art paid very well to the artists. The invention of this allowed the separation between institutional world and the private world. Non commercial art is economically beneficial for the institution.
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